I am a qualified savvy Head of Corporate Communications with a great passion for brand and audience building via all online and offline channels. I helped B2B and B2C brands to maximize engagement with consumers, clients and influencers. I created, executed and measured innovative marketing strategies and individual campaigns. I have experience with managing complex projects and launching successful integrated campaigns. I am an idea generator with a real entrepreneurial spirit. I created high performing strategies both local and worldwide that produced lots of buzz with small budgets for brands like Red Bull Energy Drink and Maker Faire – The European Edition. I have a knack for sensing the zeitgeist in order to catch the momentum and exploit it to the maximum . I am an experienced and inspirational team leader. I have an excellent feeling for consumers/ shopper insight and a natural ability for problem solving and team motivation. I was originally trained as social behaviourist and then as a journalist before following a career in marketing communications.