Social Media Executive Italian speaking

  • Full Time
  • London
  • Posted 3 weeks ago

Job Title: Social Media Executive Italian speaking

Salary: up to £30K, permanent contract

Location: London

ABOUT THE CLIENT:

Our client is an established and fast growing digital business working in the online shopping industry.

ROLES & RESPONIBILITIES

Management the Social Media Executive will administer the company’s social media marketing and advertising. Administration includes but is not limited to:

  • Deliberate planning and goal setting
  • Development of brand awareness and online reputation
  • Content management
  • SEO (search engine optimization) and generation of inbound traffic Cultivation of leads and sales

The Social Media Executive is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.

An essential component is communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.

It’s clear then that managing content should be part of the Social Media Executive’s Job Description.

Content management duties include:

  • Administrate the creation and publishing of relevant, original, high-quality content
  • Create a regular publishing schedule
  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
  • Promote content through social advertising

The Social Media Executive should always be learning, as it’s a crucial component to their success. Social and digital marketing “Best Practices” shift constantly.

The first responsibility of a Social Media Executive is to develop and implement a social media marketing plan.

  • Brand Development
  • Identify Target Customers
  • Set Clear Objectives
  • Visual Content
  • Solid Content Strategy
  • Promotion Strategy
  • Engagement Strategy
  • Conversion Strategy
  • Measure & Analyze to Establish ROI

 ESSENTIAL DUTIES OF THE SOCIAL MEDIA EXECUTIVE: 

Manage social media marketing campaigns and day-to-day activities including:

  • Develop relevant content topics to reach the company’s target customers
  • Create, curate, and manage all published content (images, video and written)
  • Develop and expand community and/or influencer outreach efforts
  • Design, create and manage promotions and Social ad campaigns
  • Analyse key metrics and tweak strategy as needed
  • Compile reports for management showing results (ROI)
  • Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics
  • Monitor trends in social media tools, applications, channels, design and strategy
  • Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns

QUALIFICATIONS AND EXPERIENCE:

  • Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples)
  • Proficient in content marketing application
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Snapchat, Pinterest etc.) and how each platform can be deployed in different scenarios
  • Maintains excellent writing and language skills
  • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field
  • Displays ability to effectively communicate information and ideas in written and video format
  • Makes evident good technical understanding and can pick up new tools quickly
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social”

SKILL REQUIRED:

You’ll need:

  • An eye for detail and the ability to work accurately
  • The ability to deal with more than one task at a time
  • Creativity
  • Presentation skills
  • An analytical approach to data
  • Writing skills
  • Fluent in English and in Italian 

If you are interested, please apply ASAP through the application form below or send your CV to recruitment@cvandcoffee.com specifying in the subject line the position for which you are applying.

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